A short tutorial on how to use the Squoosh web application to reduce image file sizes, improving your website's speed and efficiency.

A library of highly recommended links at your disposal for you to choose your website's fonts, colours and images with ease. We have gone through all these links ourselves so that we could be sure that they were of the highest quality for our clients.

Law firms predominantly rely on word-of-mouth referrals but does that bring in enough work alone? With the majority of people these days being internet savvy, the best way to ramp up business is with the best online marketing tool there is…a website! AND law firms with websites have distinct benefits in generating more business.

Some people don’t realise that they interact with widgets every day. One of the most common places widgets appear is right on our smart phones and they are incredibly useful. So if they’re useful on a phone, could they be useful on a website for business?

Digital goods, also known as electronic goods, have hit the world by storm and that storm only looks to be increasing with time. Online is the new way so it’s not surprising that we now buy items that aren’t physical. So what are they and how can we make the most out of them?

Why do you choose to buy products or services from certain businesses? It’s because you’ve built trust with them from different sources. We don’t just randomly pick a business by “Eenie Meenie Miney Mo” (OK maybe sometimes), but majority of the time we build a relationship with them through the information we receive from friends, family, social media, ads, or their website. Testimonials and other people’s experiences are the main force behind us trusting a business.

Do you own a restaurant or cafe and question how a website would benefit you? Restaurants and cafes aren’t online businesses; they’re based on location and predominantly word-of-mouth referrals, so I understand your hesitations. But every business benefits from a website and a restaurant or cafe with a website has bonus advantages to one that doesn’t.

Web design is the presentation of a company's content and marketing message in the best and most appropriate format. So, it is critical to give adequate time to designing the content layout of the website.

There are a few key elements that every business website should have. This ensures that user experience is pleasant while also creating a certain impact on their mind. Ideally you should include these elements into your business website at the very beginning. However, if your website is already up and some of these elements are missing, it is never too late.

As a small business owner, you are probably constantly keeping track of your expenses and costs, in search of the perfect way to market your business, services or products. Online marketing provides small business owners with fantastic opportunities to raise awareness about their products or services and develop client bases.

On any given day, multiple promotional emails throng our inbox. Among this clutter of emails only a few, if any, stand out and serve its desired purpose. From a company’s perspective, an email marketing campaign is a great way to keep in touch with their customers.

Online marketing has numerous branches, and is most effective when businesses utilize each of its distinctive spheres. Online marketing is the amalgamation of web design and development, copywriting, photography, search engine marketing, social media marketing and email marketing. Online marketing serves as an extremely efficient medium of low-cost advertising.

Producing high quality, value rich Blogs on a regular basis will dramatically increase your website traffic and conversions, customer relationships and build your authority within your industry.

But to enjoy these types of results you need to follow a few simple guidelines, and here they are…

Having trouble getting your website ranking high up on the ladder? Here are a few simple steps that you yourself can do to help your websites SEO.

If you’re finding it hard to decide on where to go next with your website, for example, making it mobile friendly, the obvious option is to do a little research.

Meet the next best thing to happen in website development, responsive web design. Say goodbye to paying for multiple templates to suit every different screen size and operating systems from smartphones to PC’s and say hello to just ONE adaptive design that works for all growing technology. Now why wouldn’t you want a website that works equally well across thousands of different screens?

Today people are using more and more mobile devices to stay connected whilst on the move. Although tablets and net-books have also contributed to the portability of the net, nothing has made more of a contribution than that of the smart phone. The smart phone has literally revolutionised mobile internet access for billions of uses that access email, social networks and more importantly to find your products and services.

Add your phone number to the description of your website page to increase your enquiries.

Adding a YouTube video to your web page can be beneficial by saving you the cost of hosting that video and by drawing additional traffic to your website that self-hosted video could not do.

The Like button lets a visitor to your site share your content with their friends on Facebook. When the visitor clicks the Like button on your site, a story appears in the visitor's friends' News Feed with a link back to your website.

Using a website promotion campaign for your website or your business can mean the difference between a successful business and one that looks great but no one visits. When you use the Internet as your main business medium you have to be able to get people to go to your website in the first place. There is no point having a great website that doesn’t get any traffic to it.

Colour is important to design, particularly in designing web sites. multitude companies use a website as a sales tool & using the right colours can lead to increased sales, but picking the wrong colours can mean that less users & fewer sales.